46
pink lighter
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Price range
Good$5.72–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,485.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 280K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch