41
pink crinkle paper
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Good815.43avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$5.42–$23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$156K$156K/yr · 131K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.6%90-day search growth — must beat 0% to launch