51
pine scent
Worth a lookShows low returns (0.6%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.10–$39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,060.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 119K searches
Signals No Dominant Brand