29
pilly pal
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,239.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad$6.81avg listing price — sweet spot $15–$100
Price range
Bad$4.99–$17.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 23K searches