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pill counter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good518.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.66avg listing price — sweet spot $15–$100
Price range
Okay$6.90–$18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 147K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand