48
pill bottle
Skip itSoft demand (-3.2% this quarter) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,164.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$3.99–$25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$223K$223K/yr · 641K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch