55
piercing pillow
Worth a lookShows a $2.2M/yr market, but soft demand (-10.1% this quarter) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 2.0M searches
Avg price
Great$20.19avg listing price — sweet spot $15–$100
Price range
Great$10.28–$54.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good970.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-10.1%90-day search growth — must beat 0% to launch