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picaridin insect repellent lotion
Worth a lookShows demand growing +216.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+216.9%90-day search growth — must beat 0% to launch
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$6.39–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.95avg listing price — sweet spot $15–$100
Market size
Good$410K$410K/yr · 149K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,729.31avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending