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phenylephrine
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.17–$26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$272K$272K/yr · 447K searches
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,253avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.5%90-day search growth — must beat 0% to launch