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petroleum jelly tube
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Great$859K$859K/yr · 488K searches
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Price range
Okay$3.41–$22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,358.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand