65
pet friendly air fresheners
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Great$4.80–$51.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$291K$291K/yr · 318K searches
Review moat
Bad5,152.31avg incumbent reviews — the moat a new listing must climb