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pest lab
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$29.76avg listing price — sweet spot $15–$100
Price range
Incredible$17.65–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$724K$724K/yr · 485K searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,676.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand