70
pest control
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.21avg listing price — sweet spot $15–$100
Price range
Great$6.62–$47.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Market size
Good$412K$412K/yr · 287K searches
Review moat
Bad10,894.56avg incumbent reviews — the moat a new listing must climb