53
personal orthodontic supplies
Worth a lookShows low returns (0.6%), but soft demand (-1.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$3.82–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Market size
Okay$213K$213K/yr · 388K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,760.77avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand