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54

permethrin cream

Worth a look

Shows low returns (0.5%), but a deep review moat (5,548 avg reviews) keeps it on the watch list.

Market size 32Growth 40Conversion 42Competition 47Returns 97Price range 84Avg price 95Brand share 57Review moat 24Quality gap 65

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.73

avg listing price — sweet spot $15–$100

Price range

Great$8.84–$53.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Market size

Okay$151K

$151K/yr · 188K searches

Review moat

Bad5,547.54

avg incumbent reviews — the moat a new listing must climb

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