55
period
Worth a lookShows low returns (0.3%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Price range
Good$1.94–$46.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 481K searches
Review moat
Bad5,157.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand