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period patches for cramps
Worth a lookShows low returns (0.4%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Price range
Good$6.21–$25.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$370K$370K/yr · 352K searches
Review moat
Okay1,508.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.4%90-day search growth — must beat 0% to launch