57
period kit
Worth a lookShows a sweet-spot price point ($21.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.27–$46.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$530K$530K/yr · 1.1M searches
Review moat
Okay1,735.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand