50
perfume fixative
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great227.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Great$7.60–$49.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 68K searches
Brand share
Bad96%top-5 brand share — brand-locked demand