72
peppermint oil to repel mice and rats
Launch itA $3.3M/yr market growing +37.7% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 1.4M searches
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.72–$36.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,682.38avg incumbent reviews — the moat a new listing must climb