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pea protein powder
Launch itA $2.8M/yr market growing +3.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.1M searches
Avg price
Incredible$34.92avg listing price — sweet spot $15–$100
Price range
Incredible$16.46–$61.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,508.18avg incumbent reviews — the moat a new listing must climb