65
patchouli
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$19.75avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.78–$126.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good$355K$355K/yr · 361K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,793.22avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand