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patchouli perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$23.41avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Good$6.89–$126.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$288K$288K/yr · 222K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,484.7avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand