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patchouli essential oil
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good$767K$767K/yr · 700K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,765.21avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.78–$16.12cheapest to priciest tracked listing — scored on the share inside $15–$100