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patchouli candle
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$17.75avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great451.7avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.94–$30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 101K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch