35
pastel tissue paper
Skip itPrices mostly outside the sweet spot ($5.91–$12.87) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Okay1,671.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.81avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 47K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Price range
Bad$5.91–$12.87cheapest to priciest tracked listing — scored on the share inside $15–$100