47
pastel napkins
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great291.09avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Price range
Good$5.02–$24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 54K searches