40
paste wax
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Price range
Good$8.01–$22.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,087.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 130K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf