65
past purchases by me on amazon
Launch itA $5.1M/yr market growing +7.1% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$5.1M$5.1M/yr · 1.1M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$34.18avg listing price — sweet spot $15–$100
Price range
Great$5.84–$57.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,460.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand