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party plates and cups and napkins sets
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.52avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$5.08–$60.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Market size
Okay$236K$236K/yr · 459K searches
Review moat
Okay3,428.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand