55
party favor cups
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a small market ($26K/yr) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Price range
Good$2.42–$34.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,373.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 119K searches