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paper towels select-a-size
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 849K searches
Avg price
Great$16.95avg listing price — sweet spot $15–$100
Price range
Good$5.00–$31.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Review moat
Bad48,040.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand