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paper towels 6 pack
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.91–$31.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Market size
Okay$161K$161K/yr · 152K searches
Review moat
Bad12,000.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand