48
paper tape
Skip itPrices mostly outside the sweet spot ($3.50–$15.93) — this niche doesn't clear our bar today.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$917K$917K/yr · 567K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,166.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.55avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad$3.50–$15.93cheapest to priciest tracked listing — scored on the share inside $15–$100