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paper plates
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$36.7M$36.7M/yr · 19.8M searches
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Okay$4.18–$22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad42,361avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand