45
paper plates and bowls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$7.3M$7.3M/yr · 3.6M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Price range
Okay$3.28–$19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad11,405.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand