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paper & plastic household supplies
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Price range
Good$2.90–$48.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 37K searches
Review moat
Bad50,889.3avg incumbent reviews — the moat a new listing must climb