62
paper goods for party
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$30.91avg listing price — sweet spot $15–$100
Price range
Great$2.90–$76.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,394.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 89K searches
Signals No Dominant Brand