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paper cup
Launch itA $2.9M/yr market growing +9.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 2.2M searches
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Price range
Great$2.02–$68.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,902.8avg incumbent reviews — the moat a new listing must climb