69
paper bags
Launch itA $3.6M/yr market growing +6.1% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$3.6M$3.6M/yr · 2.2M searches
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$5.50–$34.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,405.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality