66
pads in bulk
Launch itA $5.2M/yr market growing +19.4% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$5.2M$5.2M/yr · 1.8M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.05–$50.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad17,870.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand