51
oxiclean laundry detergent
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Price range
Great$7.57–$62.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Market size
Good$324K$324K/yr · 182K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,217.42avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand