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oval paper plates
Launch itA $1.2M/yr market growing +27.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$22.50avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 652K searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.70–$39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,729.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality