54
oud oil
Worth a lookShows a sweet-spot price point ($18.07 avg), but a small market ($72K/yr) keeps it on the watch list.
Avg price
Great$18.07avg listing price — sweet spot $15–$100
Price range
Great$6.88–$55.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good889.45avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 98K searches
Signals No Dominant Brand