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Ostomy Supplies
Launch itA $2.0M/yr market growing +2.3% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$2.0M$2.0M/yr · 1.2M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.75avg listing price — sweet spot $15–$100
Price range
Great$4.02–$103.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good604.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand