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Worth a lookShows searches that convert (17.2% search→purchase), but soft demand (-5.4% this quarter) keeps it on the watch list.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great354.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Price range
Great$7.24–$43.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$195K$195K/yr · 69K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-5.4%90-day search growth — must beat 0% to launch