59
ostomy barrier strips
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$22.83avg listing price — sweet spot $15–$100
Review moat
Great311avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.95–$36.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$221K$221K/yr · 69K searches
Growth
Okay+1.2%90-day search growth — must beat 0% to launch