48
ostomy barrier ring
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.35avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$14.39–$105.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good680.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$45K$45K/yr · 41K searches