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Organic Vitamin D
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Price range
Good$10.02–$25.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$479K$479K/yr · 288K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad59,214.71avg incumbent reviews — the moat a new listing must climb