55
Organic Tea Tree Oil
Worth a lookShows searches that convert (13.2% search→purchase), but a deep review moat (6,627 avg reviews) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$6.76–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$240K$240K/yr · 147K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,627.47avg incumbent reviews — the moat a new listing must climb